ADVENTURE CHANGES LIVES. WE CHOOSE ADVENTURE™.
OUR MISSION: WE INSPIRE & EQUIP WOMEN TO LIVE ADVENTUROUS, BOLD & WORLDLY LIVES
What We Do
We are an adventure lifestyle media platform for women and your place for a more adventure-filled life.
We help a global community of women adventurers and travelers discover the best in outdoor/adventure travel apparel, gear, stories, experiences, community, and purpose all in one place!
We are your point of inspiration and information for all things outdoor, adventure, and travel.
WHY WE DO IT
Our founder saw a growing need to create a place where women globally could find what they needed to go do what they love without compromising function for style or style for function, a place where stories and information was relevant to our interests and desires, a place where we could align our passion for adventure and protecting the places we love most, a place where we could celebrate the beauty in our strength, curiosity, and courage in our desire to explore the world and reach new heights.
Inspiration struck atop of Denali in 2010 and the first iteration of Altitude Seven came to life in 2014.
BEYOND "SHRINK IT AND PINK IT"
While the "shrink it and pink it" struggle is real (don't worry, none of that in our store), there is a bigger issue and that is the current "face of adventure" is not a true representation of all us badass ladies getting after it out there globally. Guess what? Women make up 50% of outdoor recreation participation and leading the way in terms of solo travel-yet we still lack visibility across most media channels. When it comes to women of color and diverse body types, our representation is basically invisible.
We are changing the face of adventure and committed to elevating the presence and visibility of ALL women in adventure/action sports/travel media.
DOING GOOD IS BUSINESS AS USUAL
Thankfully, embedding social good is becoming the norm in business. We partner with leading and emerging brands and travel providers that have high quality design principles, embed social good in what they do, and have a shared passion for sustainable practices and protecting our lands-our treasured playgrounds.
We strive to help keep our planet healthy and improve the lives of others.
Together We Live Inspired
We are a community of adventurers, explorers, travelers, do-gooders, and outdoor enthusiasts. We travel the world, climb, ski, surf, camp, skate, hike, fish, road trip, and the list goes on! We cannot be described in one-dimension, we are not a stereo-type, we simply have an inner calling for adventure. Adventure can mean something different to each of us, that is the beauty of it!