Today we release our first video in honor of our #ChooseAdventure campaign, which launched last year to celebrate women that choose adventure as a way of life. Adventure is for Every Woman. (read our launch story).
The spirit of the video celebrates how adventure makes us feel and why it is a part of our lives.
"There is beauty in our strength, our courage, and our willingness to dare as women. We have a wonderful opportunity to celebrate and encourage adventure as a way of life. We are changing the face of adventure."
Our goal is to continue amplifying the visibility of women in the outdoors, travel, action sports, exploration, and conservation. We are sharing stories of everyday women to inspire others.
One step towards changing the face of adventure. Will you join us?
Thank you to all the amazing women and organizations that helped us bring our message to life! Special thanks to Patagonia and The North Face for product support.
We are currently accepting nominations for women to be a part of our #ChooseAdventure campaign globally. Our goal is to have an awesome representation of all women living their adventure life and sharing their stories to inspire others.