Coalition Snow Inspiring the Spirit of Future Generation Lady Shredders

The good news is there is still time to support Coalition Snow's Kickstarter to Fund New YOUth Line! Last day to support the campaign is April 7th. 

Shining the spotlight on those who know that doing anything “like a girl” isn’t an insult, and who strive to push their boundaries — Coalition Snow's new YOUth line is designed to get the next generation on skis and snowboards, writing their stories.

The Kickstarter campaign aims to fund Coalition's first YOUth line of skis and snowboards, building gear to help younger generations pursue their passions, reach their goals, find their voice, and stake their claim in the mountains.

It’s no coincidence that the launch date aligned with International Women’s Day, a day that recognizes women for their economic, political and social achievements.

As a female-founded company, Coalition Snow continues to be committed to elevating womens’ voices and setting a new industry standard by creating opportunities for women to take ownership over their snow sports experiences.

“Over the years, we’ve been listening to women of all ages tell us what inspires them to get out on the snow. What we’ve heard has been consistent: our time in the mountains boosts our confidence, builds community, and imprints life-long values. And we all know how important it is to experience these moments early on in life because they help to define who we are today,”  says Jen Gurecki, co-founder and CEO Coalition Snow. “That’s why we’re ready to take the next step in the evolution of Coalition Snow and launch a line of skis and snowboards designed for the next generation of women leading the charge.”

This Kickstarter campaign will not only help fund production of YOUth line of skis and snowboards, it will help build the foundation for a community that spreads confidence and inclusivity to future generations of skiers and riders.

Supporters will also have access to exclusive perks, including the opportunity to name a ski or snowboard line after your favorite young ripper.

About Coalition Snow

Coalition Snow started with a team of women from Lake Tahoe who knew we couldn’t sit around and wait for someone else to design the equipment that would help us push our limits, master our skills, and feel confident and alive on the mountain. So we took things into our own hands and launched the world’s first company specializing in performance skis and snowboards designed by women, for women. Simply stated, we make women’s skis and snowboards that don’t suck. 

About International Women’s Day

Observed since in the early 1900's, International Women's Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. All about unity, celebration, reflection, advocacy and action — whatever that looks like globally at a local level — the day also marks a call to action for accelerating gender parity.