One of the things we loved most this week was watching one of our retail partner's initiative #ForceOfNature come to life. REI has been a leader in terms of boosting a community that welcomes everyone to the outdoors over the years. While at Altitude Seven we have been advocating that women need to have more of a presence across every aspect of brands, retailers, and outdoor media for over 2 years, it's refreshing to see a company like REI stepping up and driving change. Learn more about their latest initiative to make the outdoors the largest level playing field on earth.
"Today is a milestone in our decades-long journey creating access to life outdoors for all."
– Jerry Stritzke, REI President and CEO
In case you missed their launch video, check it out!